Sportserve and Inprints brand Duel in the Pool

Ollie Williams' Blog (BBC)

"Duel in the pool"

There's never been buzz around a swimming event in Britain like this. But then, there's never been a swimming event in Britain like this.

As night descends over Manchester on Friday, the city's aquatics centre will be illuminated by stars from four countries.

The United States, the superpower of world swimming led by Michael Phelps in his first United Kingdom appearance, take on a European team comprising a host of top British names alongside swimmers from Germany and Italy.

While the firepower on display may be impressive, it's a made-for-TV event at the end of the season, so all the swimmers are talking about fun, not form.

Sportserve along side Inprints (sports event branding specialists) were asked to use their experience and knowledge to dress and brand this special sporting event.

The results were as follows: http://www.youtube.com/watch?v=b_a5PBOLZXg&feature=related

Shown live on the BBC, sportserve and inprints are as always, proud to be associated with the ASA and British Swimming

If you have a sports event that needs dressing or branding please call for more information